TEN Great Tips for Making the Most of Online Video
1. Make Sure Your Main Videos are Shot Well.
You may want to hire someone to shoot ten video guides on a single day. It’s cheaper that way. These could be your main corporate style videos giving valuable info on each area of your business.
Or you may be confident enough to do it yourself.
You can do testimonials and quick update videos with low cost cameras such as the Flip video camera. Just make sure they are well-lit.
These you can easily post on your own law firm website by using the embed code that You Tube gives you when you upload it. Remember videos can also be screen casts.
Here’s your guide on how to do write a video script in 5 minutes
2. Submit Your Video to as Many Outlets as Possible.
YouTube is the clear leader but there are many other video sharing sites.
Use things like Tubemogul to get you on these sites automatically;
3. Embed Your Video on the Front Page of Your Website.
Get your video right on your home page. Prospects will love it and so will the search engines.
4. Find Out What Search Terms Your Prospects Use and Put Them in Your Video’s Title.
Once you’ve identified these terms, use the most popular in your video’s title. E.G Solicitors In Reading Explain How To Make A Will And Why You Must Make one.
5. Make Your Tags and Descriptions Search Engine friendly, too.
Video sharing sites let you tag videos with keywords and post a description. Sprinkle in the search terms you’ve identified as important in this description.
6. Thumbnails are really important.
A thumbnail is a still picture from your video that appears with search results. Choose a key scene from your video, preferably one where you’re smiling and not one that puts people off before they start!
7. Link Back to Your Website.
Put your URL (website address) at the top of your video’s description. This will help your search ranking prospects will quickly learn where to go for more information so they can buy.
8. Interact With People That Watch Your Videos.
Video sharing sites allow viewer comments. Use this to answer questions, respond to comments, and further promote your business. Don’t be lazy – good comments help you!
9. Consider a Pay-Per-Click Campaign.
Natural search engine optimization can take time to work.
You may want to send searchers via paid adverts to your videos online.
10. Add Content Often.
Search engines love it and so do prospects.
Keep your content up-to-date and visitors will come back for more.
Boyd Butler is a UK Marketing Expert.
He has helped many small businesses increase their profits by up to 100% in ten months.
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